Mobile Tracking: What Is The Role Of iOS, Android Applications?

mobile tracking

The idea behind mobile tracking is basically similar to its use in the online community. Particularly, a user will want to obtain an identifier that can work across various platforms, and if the identifier has a shorter life span, you will have to tie it to a certain domain that helps specific identifiers gain better persistence. However, as typical in the mobile world, you may experience a few challenges.

This article aims to describe several techniques implemented in mobile tracking. It also highlights the variations within the online world. Having the ability to distinguish and monitor users is one of the things that are undertaken by a few entities when it comes to delivering mobile advertisements. In short, it is assumed in this blog that the advertisement comes from the ad networks who are also doing the tracking.

However, this does not suggest that ad networks implement techniques that are not familiar to others involved in the delivery chain. Furthermore, because of some issues that consumers encounter whenever they pass their privacy preferences to different groups in the mobile advertising industry, these entities (generally ad networks) do not need to implement consumer identification with behavioral analysis, which might then limit its use for distinct user calculation, or promotion frequency capping.

Applications and Mobile Web

The principal issue many people face with mobile ad networks is that they offer advertisements to users while they are accessing the content either through mobile websites or apps. On mobile handsets, apps and websites are distinct domains, existing in different sandboxes, using different identifiers. This means that for the ad network, one user may appear to be one or more distinct consumers unless the ad network takes action and try to connect the various identities.

With mobile applications, developers are implementing operating system (OS) identifier to distinctly identify the user. Concentrating on the two most widely used mobile platforms iOS and Android, the identifiers are the UDID and Android_ID respectively. The Android OS allows other types of system identifiers, which include the subscriber identifier (IMSI from the SIM) for android phone devices, the WLAN MAC address for the WiFi capable devices (MAC address is also accessible on iOS), and the equipment identifier (IMEI, MEID or ESN which depends on the cellular technology being used by the customer).

Utilizing identifiers that are OS based has been favorable for the existing ad networks because of the similar value that will be passed without having to pay particular attention to the publisher who created the app. As a result, the ad network is able to monitor the customer across different apps.

This technique, along with the fact that users have minimum control over the outcome, had pushed Apple to disapprove UDID in iOS5. This disapproval does not mean that the OS will be done away with, in fact it is still made available to consumers, ad networks and developers. However, this means that should they stop using it, there is a possibility that the Apple company might stop making it usable in future versions of the iOS.

Business Security Systems – An Important Investment

business security systems


It’s always been said that in business you have to spend money to make money. So entrepreneurs spend a lot of money to build up their resources – capital equipment, intellectual property, infrastructure and human resources. But sometimes in their preoccupation with improving the bottom line, some of them forget to invest in adequate business security systems. This is a big mistake as various threats can cause even strong companies to go under; theft and data breaches are some of the most commonly encountered threats to any business. That is why it always pays for companies to ensure they have the business security systems they need.

The Various Threats Companies Face

Theft is perhaps a threat common which all business entities are faced with. Theft can take the form of physical goods, intellectual property, or cash. Worse still, the threat that theft poses does not always come from outside the company; there are many cases when it is the company’s own employees who steal from them. That should not be surprising since employees know the ins and outs of their place of work; it follows that if anyone can beat the systems, it is them.

Companies should also be wary of disgruntled current or former employees. They have the potential for sabotaging the company’s operations or revealing the most sensitive or the most valuable information about the company; a proprietary process, a special recipe or formula, and the keys to the office safe are things demoralized employees may share with the competition or even with thieves.

For companies with highly sensitive information or valuable secret formulations and processes, it is important to be wary of industrial espionage attempts. A pharmaceutical company and a research company are two good examples.

Dealing With Security Challenges

The best way to deal with all security concerns is to acquire and deploy an adequate business security system. To do that would require the help of security expert who will assess and identify perceived threats and formulate and implement the appropriate security measures.

Intrusion detection and alarm systems may have to be set up in strategic areas. Surveillance video camera equipment will also help deter theft and any kind of unlawful activity, especially if it is paired with video recording systems. In fact, merely posting a sign that your premises are protected by surveillance video is enough to reduce the chances of theft.

Access control systems should also be deployed. This will involve the issuance of ID cards and/or badges along with the installation of readers at entry and exit points. This way you can control access to specific areas; you can even specify what time, days, or work shifts employees and visitors may access certain areas. Access control should also be applied to data; only authorized people may access specific computers, network places, or documents. Their access may also be limited as to time and day. This article talks about the use of NFC technology in access control systems.

For your peace of mind, and to protect your bottom line, you need to consult with a security professional about business security systems.

Call Center Software Solutions Improve Communications Efficiency

call center software solutions

There are many companies offering various forms of call center software solutions. All of these programs and features are designed with only one main goal in mind – to improve communications. Call center software solutions, whether stand-alone or cloud-based, aim for efficient and effective communications between a company and its clients; that is something organizations like the Canada Contact Center Association are passionate about.

Contact centers have different requirements dictated by the nature of their operations and those of the clients they communicate with. This makes it imperative to choose the most appropriate set of features, both to reduce costs and to ensure communications with clients are properly fielded. In this aspect, cloud-based contact center software solutions have an edge over stand-alone software solutions.

To provide a package that contains more features than the client needs will only result in unnecessary expense. To provide less than adequate features is a sure way to guarantee failure. Cloud service providers usually engage clients in a number of consultation sessions to determine exactly what their requirements are. Based on these requirements, cloud service companies cobble together a package with all the required features.

Which Features Are Most Important?

The need for most of the features or ‘solutions’ offered with call center software really depends on many factors, the most important of which is the number of call center agents. Having more agents mean more opportunity to benefit from automating functions; there is what is known as economy of scale. But even for modest call center operations, the following features are important.

  1. Automatic Call Distribution (ACD): This allows the feature that allows call centers to distribute incoming calls, SMS, social media messages and emails to agents efficiently. The considerations include customer needs & preferences, agent availability, and the skill set of each agent. This is a great improvement on merely passing incoming calls to the next available agent.

  2. Interactive Voice Response (IVR): Properly programmed the IVR feature allows the client to be pre-qualified. The client’s details are taken, his needs are recorded and his preferences, if any, are also noted. Best of all, this happens without requiring the attention of your precious call center agents; they can focus only on resolving calls assigned to them.

  3. Skill-Based Routing: This is important when a call center needs to have agents of diverse skills and educational backgrounds. Through this feature, calls are routed to the agent most likely to possess the skills to field it.

  4. Automatic Call Back (ACB): This feature allows the customer who has no time or patience to wait for an agent to become available to leave his phone number. The ACB automatically calls these customers back when agents are available to field their call.

  5. Reporting And Analytics Features: These allow the call center management to assess the performance of individual agents, as well as the entire call center. Data such as length of wait time to field calls, calls resolved per hour, etc. are collected and provided in report format. This helps management implement tweaks to improve performance.

Calls centers are huge communication centers, which is why they need the help of contact center software to help them improve the way they communicate.

Touch Technology Applications

touch tecnology

People and business establishments are discovering new applications for screens using touch technology. Though use of such screens started with simple machine controls and smart phones, they are now seen more in places. Screens using popular touch technology can benefit business establishments in many different ways when supported by appropriate software programs. Here are just a few ways touch screens are used:

Providing Information

Multi touch screens are used to provide information to the general public and to a company’s target market. Many hospitals, buildings, and trade shows feature information kiosks where even people with very limited computer experience can access information without human assistance. A common example is the building layout/directory screen we usually see in malls. People can search for particular stalls, types of outlets, or amenities like the restroom; this makes the use of such screens effective while allowing the company to save on costs. Most people search for recent popular touch screen technology in the internet.

Kiosks can also be used on the streets to provide direction to tourists and to provide information to visitors to a museum, library, or a government office.

Interactive Advertising Medium

A user-friendly touch screen can be less intimidating than a salesman. With a touch screen the user controls the interaction and can break off the contact at will; that is something you cannot easily do when dealing with a persistent salesman. Thus in factory showrooms and trade shows, an interactive touch screen provides cost effective support to the company’s sales team. Once a client has retrieved sufficient information from the screen, he or she is likely to approach a sales person for assistance which usually leads to a sale.

Touch screens advertising products and services in walkways and other public spaces entice people to interact. When they do, product information is provided and data about the user can be collected. Once one person begins to use the screen, curiosity drives onlookers to give it a try as well.

Retail and Service Industry Applications

One of the most common uses in retail a screen containing menus and prices the cashier uses in some restaurants. They can also be used to manage reservations and input orders. Some banks provide touch screens for their clients to input details of transactions even before they get to see a teller. This speeds up the transactions and allows tellers to serve more people.

Hospitals and clinics also use touch screens to improve efficiency. Touch screens allow patients to register for treatment, provide details of their condition, and indicate preferred medical professionals.

Training, Presentations, And Collaborative Work

Touch screens paired with educational and instructive programs are used in educational institutions as well as in company in-house training sessions. Internal presentations and those held for a company’s clients also benefit from the ease of use provided by interactive touch screens.

Interactive multi-touch screens are a great help to people who need to collaborate; members of a project team can immediately demonstrate the effects of any idea put forward. It becomes an impressive combination of a collaboration and sales tool when used to fine tune project details with a client.

New touch screen technology applications are still being developed; a recent article even suggests that our brains are beginning to adapt to touch screen use. You might as well get used to them because touch screens are here to stay.