About Us
Seana Mulcahy is founder of Brand Truth, a digital media and marketing consultancy. She has 17 years experience in advertising and marcom with the past 13 primarily focused in the digital space. Prior she was vice president, director of interactive media at Mullen and Carat Interactive. Mulcahy has been creating online brands since before the first banner was sold. Her expertise includes online and traditional media planning and buying, digital marketing and pr, search engine marketing, viral marketing/WOM, social media, tracking & analytics, promotions, e-mail marketing, mobile, and sales training, and launching brands online. She's built online media services divisions for three companies and has worked with clients spanning financial, telecom, high-tech, pharma and retail. Clients include but not limited to VW, 3M, McDonald's, Deutsche Bank, Lendingtree.com, Nextel, Symantec, The Four Seasons, British Airways, Sesame Street, Pfizer, Smith Kline Beecham, Discover Magazine, WeeWorld.com, Electronic Arts and Radio Shack. Her work for publishers centers on productizing offerings, business development, media kit overhauls, and sales/media audits. Not surprisingly, she has taught, lectured and written about the industry for numerous trade associations, publications and blogs. She has been published in numerous trade publications and has a weekly column on Mediapost's Online SPIN. She teaches at Emerson College in Boston, MA. She is a board member and trustee of Dollars for Scholars, and founding board member of NetElixir, a search engine marketing firm. Mulcahy held former board posts with the Boston Interactive Media Association (BIMA). She has judged annual Ad: Tech and Massachusetts Interactive Technology Exchange events. Mulcahy has a degree in advertising, public relations and speech from Emerson College. She works out of Boston, MA.